Articles

Ethena attended and hosted several panels at this year's ASU/GSV Summit and walked away with some insightful advice. Below are our key takeaways. The annual ASU+GSV Summit brings together ~5,000...

Why Authenticity and "Being You" Matters for Our Sales Team Over the past almost ten years in Sales, one of the biggest challenges/lessons I’ve had to tackle is “Being Authentic...

Our (evolving) approach to asking for feedback from our customers When I joined Ethena, I was amazed at how seriously our team takes feedback. Feedback is everywhere at Ethena—look no...

Why I started a Mental Health Day for my sales team I wanted to do loads of things when starting the sales team at Ethena, but one initiative majorly stood...

What I'm learning about how to lead people during political times Hi there, I’m Roxanne Petraeus, the CEO and co-founder of Ethena, and I'm starting this newsletter to talk about...

How shifting careers from teaching to sales worked for me. For as long as I can remember, I was set on one career: teacher. Teaching is what I went to...

I spend a lot of time thinking about what makes product engineering teams effective. Having a well designed database schema, smartly separated domains, and easy-to-read code are all ingredients for...

When you go to raise capital, remember to focus on the things that make you a great founder This article was originally published in Inc. Fundraising is weird. Until recently,...

Hear tips from CEO and co-founder of Ethena Roxanne Petraeus, a combat veteran of the US Army.

As companies and teams transition to working from home, it’s no surprise that the shift has resulted in a number of new challenges, from video-call etiquette to overall productivity. How...

Companies are unique. (We were going to make a snowflake metaphor, but we respect you too much for that.) While this may not feel like a revelation, it’s important to...