Articles

How to succeed in sales with social anxiety
Learn from a head of sales how to succeed in sales while coping and handling sales anxiety.
3 min read
Compliance training for learners who want audio only options
How Learner Feedback Led to an Audio Experiment For this month’s continuous learning nudge—the topic of which was Bullying—we decided to do a little experiment. Frankly, the last time we...
4 min read
“You Work for a . . . What?!”
An open letter to the worried parent of a startup employee Imagine this, your child just graduated from college, a Bachelor's degree in Economics. You’re ecstatic, they're the first of...
3 min read
Moving from mandatory to a moment of learning
Ethena attended and hosted several panels at this year's ASU/GSV Summit and walked away with some insightful advice. Below are our key takeaways. The annual ASU+GSV Summit brings together ~5,000...
3 min read
Keeping it 100 in sales
Why Authenticity and "Being You" Matters for Our Sales Team Over the past almost ten years in Sales, one of the biggest challenges/lessons I’ve had to tackle is “Being Authentic...
3 min read
Tell me how you really feel
Our (evolving) approach to asking for feedback from our customers When I joined Ethena, I was amazed at how seriously our team takes feedback. Feedback is everywhere at Ethena—look no...
5 min read
Taking care of some things
Why I started a Mental Health Day for my sales team I wanted to do loads of things when starting the sales team at Ethena, but one initiative majorly stood...
3 min read
A People Person #1 – People and politics
What I'm learning about how to lead people during political times Hi there, I’m Roxanne Petraeus, the CEO and co-founder of Ethena, and I'm starting this newsletter to talk about...
3 min read
From classrooms to conference rooms
How shifting careers from teaching to sales worked for me. For as long as I can remember, I was set on one career: teacher. Teaching is what I went to...
3 min read
Software engineers need soft skills, too
I spend a lot of time thinking about what makes product engineering teams effective. Having a well designed database schema, smartly separated domains, and easy-to-read code are all ingredients for...
4 min read
The habits you need to unlearn for a successful fundraise
When you go to raise capital, remember to focus on the things that make you a great founder This article was originally published in Inc. Fundraising is weird. Until recently,...
4 min read
Leadership lessons from the battlefield to the boardroom
Hear tips from CEO and co-founder of Ethena Roxanne Petraeus, a combat veteran of the US Army.
2 min read