EU Financial Mis-Selling Prevention Training

AI authoring tools for easy customization
Additional languages available
Meets accessibility standards
Auto-save training, mobile-friendly
Deliver on Ethena or your LMS (SCORM)

Course Summary

Mis-selling erodes consumer trust and breaches strict EU conduct rules. This Ethena course helps staff recognise mis-selling risks and meet their obligations under the Consumer Credit Directive and MiFID II.

What mis-selling looks like in Europe
Practical steps to prevent mis-selling
Consumer Credit Directive requirements
Mis-selling duties under MiFID II

Included Modules:

Setting the Scene: Mis-Selling in Europe

Introduces financial mis-selling across the EU, explaining what it means to sell unsuitable products and why regulators treat consumer harm seriously.

Mis-Selling Prevention in Practice

Shows how to prevent mis-selling day to day, from assessing customer suitability and giving clear information to avoiding pressure and misleading claims.

What the Consumer Credit Directive Requires of You

Explains the EU Consumer Credit Directive and its pre-contractual disclosure, creditworthiness assessment and fair-treatment duties for consumer credit.

Mis-Selling Obligations Under MiFID II

Covers the EU MiFID II framework and its suitability, appropriateness and product governance rules that protect investors from unsuitable instruments.

Why is this training important for workplaces?

Mis-selling financial products, like pushing customers into policies, loans, or investments that don’t fit their needs, can trigger regulatory fines, forced redress payments, and lasting damage to customer trust across EU markets. This training helps your teams recognize the line between persuasive selling and misleading or unsuitable advice, so they give customers accurate information and recommend products that genuinely match their circumstances. When employees get this right, you’ll see fewer complaints and regulatory issues, and customers who actually stick around because they trust how you treat them.

"Ethena helped us embed clear standards directly into how we operate and grow. That's what designing for trust at scale actually looks like."

Jacob Leon Beier Chief Compliance Officer & Counsel, TriMark USA

"I needed to train 500 people on side agreements in two weeks. Ethena made it happen — custom content, quick turnaround, no drama."

Darryl Cyphers, Jr. Senior Director of Legal Compliance, Klaviyo

"Making a custom training used to take hours. Now, it's as easy as uploading a PDF, and everything comes to you fully formatted. I was blown away."

Giovanna Travieso Lead-People Experiences & Growth, Magic Leap