If your CEO is anything like ours (hi, Roxanne! 👋), they’re typically focused on a point on the horizon a biiiit further out than the average employee. Don’t get us wrong, that’s as it should be: they’re helming the ship, or driving the Jeep, or whatever metaphor gets the most use at your workplace. But it does mean that some extra translation work or reframing can be required to bridge the gap between your vision and your CEO’s.
For example: getting CEO buy-in for compliance platform budget.
Your CEO has their eye on the prize, so instituting or even leveling up a system that provides long-term benefits but not immediate ARR might not be at the top of their to-do list. But we know how crucial it is to the business, so it’s crucial to figure out how to successfully reframe this issue — making it clear that the Venn diagram of “business need” and “robust HR compliance software” is a perfect circle.
You have to come correct
Anytime you need buy-in, the very first question you need to answer is “how does what I want support the overall business goals?” If you can’t answer that, you have no business bringing this proposal to your CEO. (Sorry! It’s harsh, but it’s true.)
So that’s your first step. Instead of proposing something in a silo with a pain point like, “We need this because people are complaining,” approach your CEO with an ARR-focus from the jump.
Even better — ask the CEO and other leaders what their priorities are, where their focus is, and what the biggest risks facing the company are at the moment. Then, make an argument for how the thing you want — in this case, a compliance platform — supports the things they want. (Because it does, we promise!)
Connect the dots between what they want and what you want
Remember: just because a path is clear in your brain doesn’t mean it’ll be clear in your CEO’s brain, so don’t play coy or expect them to make connections on their own. Be clear, specific, and concise in connecting existing issues or potential pitfalls to ARR and business goals.
For example, if you’re getting the brush-off this quarter because Sales missed a quota last quarter and that needs to be the priority, you could come at it from a productivity standpoint. Something like, “I wonder how much time was lost on X procedure or system that isn’t working as expected. Might we have hit that hoped-for milestone with 20% more commitment?”
Once you have their attention, you can loop in topics like employee engagement and manager effectiveness, both of which have proven effects on productivity and can be measurably increased with training and other compliance platform tools.
Talking points for making the case for specific products and trainings
For example, here’s how we’d make the case for some of Ethena’s flagship products, courtesy of our very own VP of People, Melanie Naranjo. (What do you mean, you aren’t following her on LinkedIn, yet??)
Know your role
Across the board, what it comes down to: is how prepared you are to handle an employee mistake, whether large or small? Will it derail you, or do you have the tools you need to respond effectively without losing the employee or damaging trust? Our product has tools for how to come back from precisely those situations, so folks talk to each other and learn from each other instead of blowing up or shutting down.
Pushing for these tools is actually you doing your job; by advocating for these things, you’re being not just strategic but proactive. You’re helping your CEO, you’re supporting the business, and you’re shoring up the strength of your team — the trick is just finding a way to frame that fact so it’s clear to more folks than just you.
Ethena has your back, with a platform and resources that address issues relevant to your day-to-day
You know better than anyone how to do your job, so let us do what we’re best at — supporting you in that endeavor.
Ethena’s best-in-class content, resources, and platform have been designed to meet the ever-changing needs of modern teams just like yours, so we’d love to partner with you long term to meet your goals — no matter what they are. Talk to a member of our Sales team today, or peruse our pricing page to see which combination of tools might be the best for you and your unique needs.