When it comes to your compliance training program, finding a partner that understands your goals — and delivers with excellence — is invaluable. This is the story of how Klaviyo, under the leadership of Darryl Cyphers Jr., Senior Director of Legal Compliance, found that partner in Ethena. Drawing from Darryl’s firsthand experience, this case study explores what made Ethena stand out in Klaviyo’s compliance training journey.

About Klaviyo

Klaviyo is a leading marketing automation platform that empowers businesses to deliver personalized experiences through email, SMS, and other owned channels. Designed for e-commerce brands and online retailers, Klaviyo helps companies grow by making it easy to build targeted campaigns, segment audiences, and analyze performance — all powered by real-time customer data.

Darryl joined Klaviyo in October 2021 as Director of Legal Compliance, and was recently promoted to Sr. Director. Previously, he worked in Risk Management at Google and Integrity & Compliance at Snap.

Limited budgets, unlimited confidence

Like many ethics & compliance (E&C) professionals, Darryl navigates the challenge of limited budgets, ensuring that every dollar spent truly counts. “As a compliance professional, you’re often asked to do a lot with a little,” says Darryl. “So when you invest in a partner, you need to know they’re going to deliver.” In his experience, trust in a vendor is often built through community referrals. Ethena hadn't just won his trust — they'd won the trust of an entire community of compliance professionals. Darryl credits this collective endorsement:

"A company like Ethena, that has a very high reputation — not just with me, but with friends in the compliance community — that matters."

Creating training that sticks

For Klaviyo, ensuring their employees feel personally addressed and engaged during training is paramount. Darryl was clear about his goals:

“I wanted it to be unique and I wanted it to be impactful, and I wanted them to remember my team when something went wrong.”

With Ethena's support, Klaviyo crafted training material that resonated with their employees, inspiring them to voice their concerns post-training — a definitive mark of success for Darryl. "If I could have just one employee voice a concern after that training because they trusted me after seeing that training, it was going to be a success."

Leadership, front and center

When Klaviyo employees open their Code of Conduct training, they're greeted by the familiar and authoritative voice of their CEO, Andrew Bialecki.

"The first voice that you hear is our CEO and co-founder, and that immediately captures attention," notes Darryl.

It's a strategic move designed to underline the importance of the training and communicates a message directly from the organization's leadership.

Subsequent sections of the training feature other prominent voices within Klaviyo, including the CFO, CLO, and CTO. These personal touches reinforce the message that this is not just a generic, one-size-fits-all training module — it's deeply embedded in Klaviyo's ethos and culture.

Customized compliance content

Course customization was key for Klaviyo. Partnering with Ethena facilitated the addition of customized slides and messages that directly linked back to Klaviyo’s policies. This attention to detail made the training feel both effective and personal.

Support that feels personal

Ethena's outstanding customer support was a game-changer for Klaviyo. Darryl vividly recalls the importance of Ethena's customer-centric approach:

"[Ethena] makes us feel like they're a startup with Klaviyo as their only customer."

The dedication and investment Ethena showed in Klaviyo’s success have left a lasting impression, underscoring their belief in a shared goal: the success of Klaviyo's compliance program.

The bottom line

Klaviyo's partnership with Ethena exemplifies what can be achieved when a compliance training vendor truly invests in their customer's success. From customized training content to exceptional support, Ethena's approach has proved transformational for Klaviyo. "That’s what makes me a big believer in Ethena — because I matter to them," says Darryl. "My program matters to them, and my program matters a lot to Klaviyo's success."


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