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From Eyeroll to Effective: How Klaviyo Revamped Its Code of Conduct Training

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    Ethena Team

Code of Conduct training, a cornerstone of any compliance program, is often met with eyerolls and minimal engagement.

At Compliance Week & Ethics Week in Boston 2025, Darryl Cyphers Jr., Senior Director of Legal Compliance & ESG at Ethena customer, Klaviyo, and Roxanne Bras Petraeus, CEO of Ethena, shared how Klaviyo transformed its Code of Conduct training from training employees hate to effective, engaging training employees and leaders love. This session is designed to give compliance leaders actionable steps to improve their organizations today through the discussion of:

  • Common pitfalls that make CoC training ineffective
  • Practical steps to tailor and elevate content to real challenges
  • How to leverage innovative delivery methods
  • How improved CoC training can drive better engagement, better understanding of compliance expectations, and reduced risks.

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